Textual analysis 2

'Rock Sound' magazine

This is an independent rock music magazine which has been publishing Rock music magazines for more than 14 years. The middle age of the target audience of this particular magazine is approximately 20. This magazine provides you information containing different features such as music, film, fashion, etc. Rock Sound provides its partners unique opportunities to reach the modern and fast-moving new music. The market of music is hugely competitive and this magazine successfully survived for over 14 years because this magazine covers all main interests of its target audience. For example: access to the best new bands and the biggest names on the scene alike. Rock Sound is the UK's leading independent rock title and it has built up an unparalleled level of trust and credibility among the audience.

Rock Sound's target audience is mainly teenagers aged 15-24, 72 percents male and 28 female. This magazine is incredibly helpful in discovering new music songs and trends as it offers fashion features and new music releases at the same time. Every issue of the magazine comes with a free CD curated by Rock Sound staff to showcase the great new music featured in the issue. Teenagers which form target audience of this magazine are mainly interested in those CD's as they rare looking for new songs and it is even better if they can have it fro free. Every teenager aged from 15-24 is interested in fashion and music, in this particular case rock music and this magazine is a great and may be ideal combination of both. Female audience is probably more interested in fashion rather than in music but they can still find loads of useful and exciting things on the pages of this magazine and that is why 28 percent readers are female. As statistics shows males are more interested in reading this magazine and this statistics can be support by the fact that boys are bigger fans of rock music rather than girls and magazine attracts them better because of the generic convention of magazine. Editors of 'Rock Sound" magazine uses several generic conventions which are relevant to rock music genre such as dark colors on the covering (black, dark-blue, dark grey) bright colors (red, orange) male dark clothes, bright make-up, strange hair-styles and others.

The main covering of this issue of 'Rock Sound' magazine contains 3 human figures. In spite of the fact that there are 3 of them, it is clear to the audience which one is the most important and significant    because of the way the editor portraits this figure. Firstly, it is portrayed in the middle of the page and this thing already points on its value and meaning comparing with two other figures of men. The male figures are showed on sides of the main figure who is female. Secondly, the lifhtning. It is quite strong throughout the whole page but it mostly concentrates on the figure of a woman. Looking at the sizes of figures we can conclude that the size of female's figure is much bigger than the sizes of other male figures. The figure of a female stands out in compare with other figures and editor managed to do it by using color, light, size, colors. Colors used to made the image of the woman are much intense and bright, for instance the image of a woman, especially hair color. It is bright orange and this color is supported by the same color on the left side and the big title crossing the page horizontally in the middle and also the lipstick. Men on the sides are wearing fairly dark clothes and the hair color is dark and it makes them move backwards and not to be on the main position. The pose of a girl also connotes than she is main as she is crossing her hands and this pose symbolizes her confidence and power. The facial expression of a girl is very self-confident as she is looking straight at the camera. In addition, she is smiling, and it also comes back to the fact that she is a main figure. The font is dark grey, the main title is white and it is standing out. It goes behind the head of a girl connoting the fact that she is more important.

The content page is very busy with different photos, pictures, text elements, headings and others. All this goes well with the genre of this magazine. The genre of this music magazine is Rock and different generic conventions supplies that fact. For example: the image of main artist is representing Rock music genre by a specific hairstyle,bright dark make-up (in this case it is dark smoky shadows on the eyes, tone color, lip color, a strange hairstyle) clothes ( dark colored as always), jewelry ( massive rings, earrings, bracelets, chains) piercing is also very common throughout the Rock genre, the other generic convention is a presence of tattoos . The color palette of a cover is mainly dark and bright colors connoting the fact that it is Rock music magazine.

Targeting the audience

Who am I targeting?	How will I target them?
Who am Targeting?	using generic conventions, I will refer to audience research in my textual analysis. The audience can be appealed by using modern features which will be interesting for young teenagers. Bright font’s colors, gossips, nes songs.
Adults aged 18-40	more mature and serious information from the real-life of artists. Generic conventions such as black or dark colors, serious layout , etc. The main character cab be older in order to interest older audience.
Primary audience- male	research generic conventions and appeal them to the audience. For instance:male font(dark or bright plain colors, red,black, blue, white), main character can be a male Rap artist, in which male audience is interested most of all, information such as life-stories about artists’ life, new songs descriptions,generic conventions of the artist on the cover such as: tattoos, dark skin, jewelry( massive necklace, big rings, earrings) pircing, street-style cool clothing
Secondary audience- female	the female audience can be targeting by using female artist on the front cover. For her image might be used a bright fashionable make-up which appeal to the major female audience, modern haircut, tattoos, jewelry. Information containing will be gossips, fashionable features of Rap artists, tips for images(clothes, accessorizes, make-up, hairstyle etc)
People, who are interested in Rap/Hip- Hop music	This audience can be appealed by adding particular information, describing interesting aspects of Rap artists’ lives and their personality themselves. This might be some unknown secrets  which no one really informed of, which can interest the audience.