Evaluation question 4

Who would be the audience for your media product?
       As the genre of my music magazine is Rap, my target audience is going to be teenagers at the age of 13-25. I consider this target audience as the generic conventions of my music magazine follows the interests of those most of all. Teenagers at that age are mostly interested in fashion, street style, clubs, their images, love, relationships,music and so on and all this is included in the content of my magazine. One of the biggest aspects of my magazine is the love story of a rapper and I feel like it is the most obvious thing that points out who is the audience for my media product. Love stories of artists are often followed by gossip, and it also shown at the pages of my magazine, as teenagers always like to read about dramas happening in artists world. Older people, especially men,  would find this information irrelevant to music, not important and won't appreciate this in music magazine at all. For them, there are a lot of different points, that they find much more interesting and important rather than gossip and love affairs. Teenagers, on the contrary, don't take life that seriously and listen to music, read music magazines more often for entertainment , not to find serious information or to get important knowledge. Another thing is that Rap, as a music genre is a genre in which younger people like teenagers are interested more than the others. For children the texts of the songs may sound too rude and cruel, rhythm of music is too strong and quick, so children won't like rap music as it does not suit their interests and hobbies. So my primary audience is going to be male and female at the age 13-25. My music magazine can appeal to both male and female as it includes interesting things  for both of them. Strong bright color scheme (red, black), images of the artists (mostly male, with tattoos, stylish clothes, haircut), information about new songs releases, artist itself, his style- those are all things that may attract male audience. For women it can be gossip news, love stories, style of the images of the female artists, fashion, dramas, etc. My music magazine has many features that interests both and that is why it is appealing to both.
        My secondary audience is going to be adults at the age older than 25, but younger than 50. Those adults may also be interested  in reading Rap music magazines and be true fans of Rap. For those there are also some interesting things included. Adults at the age 25+ are no longer interested in gossip  and more interested in music itself. For them there is an article about the history of rap music, top lists of songs to help them find new music easily. People in such older age are more interested in intelligent and cognitive information rather than gossips. People of both genders might find this magazine appealing to them.

magazine's main features

This is the main features of my music Rap magazine.

Action plan
Week 1: rationale, action plan, genre analysis
Week 2: analysis of existing media texts, analysis of the current market
Week 3: historical background,qualitative audience research
Week 4: quantitative audience research, evaluation of audience research, target audience profile
Week 5: institutions research, regulations research
Week 6: Narrative structure research, representation research

Textual analysis 3

Textual analysis 2

'Rock Sound' magazine

This is an independent rock music magazine which has been publishing Rock music magazines for more than 14 years. The middle age of the target audience of this particular magazine is approximately 20. This magazine provides you information containing different features such as music, film, fashion, etc. Rock Sound provides its partners unique opportunities to reach the modern and fast-moving new music. The market of music is hugely competitive and this magazine successfully survived for over 14 years because this magazine covers all main interests of its target audience. For example: access to the best new bands and the biggest names on the scene alike. Rock Sound is the UK's leading independent rock title and it has built up an unparalleled level of trust and credibility among the audience.

Rock Sound's target audience is mainly teenagers aged 15-24, 72 percents male and 28 female. This magazine is incredibly helpful in discovering new music songs and trends as it offers fashion features and new music releases at the same time. Every issue of the magazine comes with a free CD curated by Rock Sound staff to showcase the great new music featured in the issue. Teenagers which form target audience of this magazine are mainly interested in those CD's as they rare looking for new songs and it is even better if they can have it fro free. Every teenager aged from 15-24 is interested in fashion and music, in this particular case rock music and this magazine is a great and may be ideal combination of both. Female audience is probably more interested in fashion rather than in music but they can still find loads of useful and exciting things on the pages of this magazine and that is why 28 percent readers are female. As statistics shows males are more interested in reading this magazine and this statistics can be support by the fact that boys are bigger fans of rock music rather than girls and magazine attracts them better because of the generic convention of magazine. Editors of 'Rock Sound" magazine uses several generic conventions which are relevant to rock music genre such as dark colors on the covering (black, dark-blue, dark grey) bright colors (red, orange) male dark clothes, bright make-up, strange hair-styles and others.

The main covering of this issue of 'Rock Sound' magazine contains 3 human figures. In spite of the fact that there are 3 of them, it is clear to the audience which one is the most important and significant    because of the way the editor portraits this figure. Firstly, it is portrayed in the middle of the page and this thing already points on its value and meaning comparing with two other figures of men. The male figures are showed on sides of the main figure who is female. Secondly, the lifhtning. It is quite strong throughout the whole page but it mostly concentrates on the figure of a woman. Looking at the sizes of figures we can conclude that the size of female's figure is much bigger than the sizes of other male figures. The figure of a female stands out in compare with other figures and editor managed to do it by using color, light, size, colors. Colors used to made the image of the woman are much intense and bright, for instance the image of a woman, especially hair color. It is bright orange and this color is supported by the same color on the left side and the big title crossing the page horizontally in the middle and also the lipstick. Men on the sides are wearing fairly dark clothes and the hair color is dark and it makes them move backwards and not to be on the main position. The pose of a girl also connotes than she is main as she is crossing her hands and this pose symbolizes her confidence and power. The facial expression of a girl is very self-confident as she is looking straight at the camera. In addition, she is smiling, and it also comes back to the fact that she is a main figure. The font is dark grey, the main title is white and it is standing out. It goes behind the head of a girl connoting the fact that she is more important.

The content page is very busy with different photos, pictures, text elements, headings and others. All this goes well with the genre of this magazine. The genre of this music magazine is Rock and different generic conventions supplies that fact. For example: the image of main artist is representing Rock music genre by a specific hairstyle,bright dark make-up (in this case it is dark smoky shadows on the eyes, tone color, lip color, a strange hairstyle) clothes ( dark colored as always), jewelry ( massive rings, earrings, bracelets, chains) piercing is also very common throughout the Rock genre, the other generic convention is a presence of tattoos . The color palette of a cover is mainly dark and bright colors connoting the fact that it is Rock music magazine.

Targeting the audience

Who am I targeting?	How will I target them?
Who am Targeting?	using generic conventions, I will refer to audience research in my textual analysis. The audience can be appealed by using modern features which will be interesting for young teenagers. Bright font’s colors, gossips, nes songs.
Adults aged 18-40	more mature and serious information from the real-life of artists. Generic conventions such as black or dark colors, serious layout , etc. The main character cab be older in order to interest older audience.
Primary audience- male	research generic conventions and appeal them to the audience. For instance:male font(dark or bright plain colors, red,black, blue, white), main character can be a male Rap artist, in which male audience is interested most of all, information such as life-stories about artists’ life, new songs descriptions,generic conventions of the artist on the cover such as: tattoos, dark skin, jewelry( massive necklace, big rings, earrings) pircing, street-style cool clothing
Secondary audience- female	the female audience can be targeting by using female artist on the front cover. For her image might be used a bright fashionable make-up which appeal to the major female audience, modern haircut, tattoos, jewelry. Information containing will be gossips, fashionable features of Rap artists, tips for images(clothes, accessorizes, make-up, hairstyle etc)
People, who are interested in Rap/Hip- Hop music	This audience can be appealed by adding particular information, describing interesting aspects of Rap artists’ lives and their personality themselves. This might be some unknown secrets  which no one really informed of, which can interest the audience.

Treatment

My music magazine will be about Rap music genre. The sub-genre is going to be 'Gangsta Rap' and I will include information about 'Gangsta Rap' artists in my magazine, such as Eminem, 2Pac, Wiz Khalifa, Kanye West, Lil Wayne, Jay-Z, 50 cent and others. It will include interviews with famous Rap artists, which will be focused on personal life of the artists apart from being on stage. Their families, love, friends and any other interesting events which are happening in their lives. The second main feature of my magazine will be life stories of the artists containing information about things that influenced them to start to sing. As always, rap artists start to write songs based on the life conditions in which they live. Some of them are inspired by street life,some of them are experienced bad things through their life such as death of their families, beating, homelessness. Texts of the Rap artists' songs clearly reflect their life, feelings and thoughts.

The cover of a magazine will consist of close-up shot of a Rap artist. I suppose that the Rap artist on main cover is going to be dark-skinned, as stereotypically most of the Rap artists are black, have many tattoos, piercing and wearing different chains and other special elements of clothes. I will try to make my model look like a real Rap artist by using generic conventions of this music genre.

 Red and black colors are very popular with redactors of Rap magazine and the color scheme for my music magazine will consist of red and black colors. I am going to add white color because black, red and white go well with each other and it will make a front cover more balanced and interesting.